A dispensary is an essential part of the cannabis industry, allowing medicinal patients and recreational users to access marijuana and CBD products. The industry is gaining traction and as it does, consumers are searching for local businesses that sell the products they need. Getting found online is key to increasing sales and boosting brand visibility. Standard means of advertising like Google ads and PPC are often limited or prohibited for dispensaries, so search engine optimization is a must-have for cannabis marketers.
SEO is a combination of on page content and technical optimization with link building tactics that are favored by search engines. SEO professionals optimize dispensary websites and ecommerce menus by researching keywords and phrases that are relevant to the cannabis products you sell. These keywords can be based on specific product categories (e.g., edibles, flowers) or specific queries (“how do I use a CBD tincture?”, “what is the difference between indica and sativa?”, etc).
In order to rank well for these questions, dispensaries need to create on page content that answers these user queries with authoritative and informative information. In addition, they need to ensure their site is mobile-friendly and loads quickly so that users don’t get frustrated and leave. Structured data is also important because it tells search engines what each page is about and how it should be displayed in search results.
Dispensary dispensary seo company focuses on optimizing both your website and your local business’s profile on Google My Business to increase your rankings in both Local Search and Maps. These strategies involve optimizing your business’s profile, claiming and completing it thoroughly, leveraging other listings, and integrating local SEO keywords to help you be found by the right customers.
Developing location service area pages is another way to boost your dispensary’s presence in local search. These pages are targeted after the local keywords customers type into their search engine. They usually feature a map of the local area at the top, a call to action for quickly heading to your dispensary, and then content that includes the specific services and amenities you provide in your local community.
Product pages are another important aspect of dispensary SEO because they help customers find the exact products they’re looking for. Incorporating relevant, long-tail keywords into your product descriptions and writing unique page titles is key. Using structured data also allows for more precise listing in Google’s search results, which can lead to increased traffic and conversions.
Optimizing your social media platforms is a great way to grow your following and drive organic traffic to your website. Creating shareable content that highlights product highlights, customer testimonials, and cannabis news will boost your online visibility. In addition, a strong social media strategy helps you reach the right audience and encourages new visitors to take action on your website and in-store. It’s a crucial part of your overall marketing strategy, and the knowledgeable professionals at Range Marketing can help you develop an effective one.